Saturday, June 15

ASURE Accommodation Group Teams up with SiteMinder to Increase the Revenue, Profitability of its Member Base

New Zealand’s ASURE Accommodation Group has actually coordinated with SiteMinder, the name behind the only software application platform that opens the complete profits capacity of lodging companies, as the premium motel chain seeks to increase the revenue-generating abilities of its home network.

Residence throughout the ASURE motel network in New Zealand are now in the procedure of embracing SiteMinder’s income platform as part of ASURE’s digital improvement journey. SiteMinder’s reserving engine will form an essential part of ASURE’s direct reservation technique to enhance e-commerce conversions, while SiteMinder’s circulation service and end-to-end GDS service will permit ASURE to acknowledge the capacity of a widening travel neighborhood, consisting of organization tourists, as volumes grow.

Our collaboration with SiteMinder might not come at a more beneficial time, as arrivals speed up and we provide ASURE’s tech stack a refresh, states Hazel Rigler, Chief Executive Officer at Motive Group, ASURE’s moms and dad business. Supporting a variety of premium motels as varied as the tourists exploring them, it pays to embrace a platform that deeply comprehends how streamlining reserving procedures and increasing circulation translates to more earnings. We’ve currently seen a sharp boost in both group site reservations and site conversions, which have actually increased to well above the market requirement. Includes Rigler: Importantly, our collaboration with SiteMinder allows our homes to be totally future-proofed. The group is continuously enhancing and adjusting its offering, and we feel supported by a platform that not just satisfies our circulation requires, however supplies real-time insights for enhanced decision-making and regional assistance to the residential or commercial properties.

Bradley Haines, Market Vice President– Asia Pacific at SiteMinder, states, As travel continues to go back to New Zealand, we’re seeing the remarkable profits gains being made by services that are empowered to be responsive to emerging visitor groups and effective in their operations. Working with forward-thinking brand names like ASURE is constantly an interesting endeavor. We’re excited to support their development and improvement as they make organization smooth for not just their moteliers, however likewise the tourists reserving stays.

Established in 2007, ASURE Accommodation Group makes up an across the country network of independently-owned and ran residential or commercial properties, varying from premium-rated motels to motor inns. Their home portfolio is uniformly divided throughout the North and South Islands of New Zealand.

About SiteMinder

SiteMinder Limited (ASX: SDR) is the name behind SiteMinder, the only software application platform that opens the complete profits capacity of hotels, and Little Hotelier, an all-in-one hotel management software application that makes the lives of little lodging suppliers simpler. The international business is headquartered in Sydney with workplaces in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its innovation and the biggest partner environment in the worldwide hotel market, SiteMinder creates more than 115 million appointments worth over US$ 45 billion in income for its hotel consumers each year. To find out more, see

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