Saturday, June 15

Fighting deepfakes is an evolutionary arms race

Comment and Technology

Disinformation is far older than human beings. Lessons from evolutionary biology can assist resist it today, states Jonathan R. Goodman

By Jonathan R. Goodman

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Simone Rotella

THE current “Willy’s Chocolate Experience” in Glasgow, UK, brought kids to tears, outraged moms and dads and gave mirth for those who check out it. After seeing online marketing for an obviously extravagant occasion, individuals paid up to ₤ 35 each to go to. It wasn’t as assured: rather of fascinating productions and an abundance of chocolate, households showed up at a mainly deserted storage facility including a sad-looking bouncy castle and baffled stars.

When news networks checked out the occasion, it emerged that the marketing products– and the stars’ scripts– were produced by expert system. The marketing produced …

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