By Alexander Lee – September 10, 2024 –
Ivy Liu
At this year’s Roblox Developers Conference, the platform’s growing love with brand names and marketers was on complete screen.
Roblox Developers Conference– Roblox’s yearly, invite-only event for studios and designers running within its environment– happened over the weekend in San Jose, California. This year marked the very first RDC given that Roblox presented both e-commerce and video advertisements in 2015, both incremental actions on the method to the business’s supreme objective of ending up being a platform for all components of virtual life.
RDC 2024 was chock-full of statements covering throughout almost every element of Roblox. Do not fret– we sorted through them for you. Here are the most essential updates for brand names and online marketers revealed throughout this year’s Roblox Developers Conference.
The essential numbers
- This year was the 10th yearly Roblox Developers Conference and the greatest ever in regards to participation, including guests from over 70 nations, according to Roblox CEO David Baszucki throughout his keynote speech.
- Baszucki utilized his keynote to boast about a few of Roblox’s excellent development statistics from the previous year. “Our day-to-day active users grew by 21 percent year over year; we saw double-digit development in every area,” Baszucki stated. “We grew at over 20 percent in the U.S. and Canada and over 30 percent in Asia/Pacific, and at double digits in Europe and the rest of the world.”
- Roblox’s user base is aging up. Over 58 percent of Roblox users are now aged 13 or older, with this accomplice growing by 26 percent year over year in Q2 2024, per Baszucki.
- The reach and scale of Roblox goes beyond video gaming. Roblox’s regular monthly user count of 380 million is function as numerous as the leading PC video gaming platform Steam, and 3 times as lots of as the variety of distinct yearly users of the Nintendo Switch console. In 2024, Roblox has actually acknowledged the power of this scale and is aiming to utilize it for online marketers and marketers.
Go into Shopify
Over the previous year, Roblox has actually run a series of e-commerce pilot tests with partners such as Walmart and Fandango, offering users the chance to buy items to be delivered straight to their doorsteps without ever leaving the Roblox platform. The test triggered some speculation that Roblox may deal with Walmart or another partner to assist broaden e-commerce choices to more users throughout its environment.
At RDC, Roblox revealed its very first main e-commerce partner: Shopify. In early 2025, the business will enable developers and brand names to offer physical product as a self-serve tool, suggesting anybody who offers their products on Shopify will likewise have the ability to offer items straight within virtual Roblox worlds. The collaboration with Shopify is not special, and more e-commerce platforms may sign up with the celebration as Roblox’s e-commerce company develops.
The long-lasting objective is for Roblox to end up being a dominant e-commerce platform,