BlueBet Acquires TopSport Via Binding Asset Agreement
ASX-listed global online wagering provider and sportsbook BlueBet has officially announced its acquisition of TopSport through a binding asset sale agreement.
This news marks a significant move expected to strengthen BlueBet’s position in the Australian wagering market. At the end of August 2024, BlueBet announced its plan to exit the U.S. market and exclusively focus on expanding in Australia.
BlueBet to Grab Up to 15% of the Australian Market
The deal, valued at an upfront AU$10 million ($6.27 million), includes key TopSport assets such as its customer database, brand, intellectual property, and material contracts owned by parent company Merlehan Booking Pty Ltd.
The acquisition is expected to propel BlueBet towards its goal of capturing between 10% and 15% of the Australia...