How can communicators pitch an LLM?
The fundamentals of comms still apply: know your audience, articulate a story, speak in plain language, answer specific questions LLMs are becoming the new “front page.” The same way Google replaced the news, LLMs seem to be doing that to search.LLM stands for large language model and it’s effectively the infrastructure that enables generative artificial intelligence (genAI) to work. As such, getting “placed” in an LLM may well be an emerging task for public relations professionals and communicators.And that conjures this important question: How can communicators pitch an LLM?I submitted a query through Peter Shankman’s new Source of Sources service and asked that very question. Below is a bit of what I heard from professionals who have been experimenting with pitching genAI.1. Articulat...