Future of Television Briefing: Streaming’s programmatic advertisement market gets ready for ‘tsunami of supply’ from live sports
This Future of television Briefing covers the most recent in streaming and television for Digiday+ members and is dispersed over e-mail every Wednesday at 10 a.m. ET. More from the series →Today's Future of television Briefing takes a look at how the growing schedule of streaming live sports for programmatic sales will evaluate the supply chain's facilities and need brand-new requirements.
'Tsunami of supply'
The Interactive Advertising Bureau's Annual Leadership Meeting today has actually validated what Disney's Tech and Data Showcase throughout CES indicated: It's about to be primetime for programmatically offering advertisements versus streaming live sports.
There's a.
As more live sports like the NFL and NBA appear to stream-- along with live occasions like the Academy Awa...