Tuesday, February 11

Tag: Digiday

Future of Television Briefing: Streaming’s programmatic advertisement market gets ready for ‘tsunami of supply’ from live sports
Technology

Future of Television Briefing: Streaming’s programmatic advertisement market gets ready for ‘tsunami of supply’ from live sports

This Future of television Briefing covers the most recent in streaming and television for Digiday+ members and is dispersed over e-mail every Wednesday at 10 a.m. ET. More from the series →Today's Future of television Briefing takes a look at how the growing schedule of streaming live sports for programmatic sales will evaluate the supply chain's facilities and need brand-new requirements. 'Tsunami of supply' The Interactive Advertising Bureau's Annual Leadership Meeting today has actually validated what Disney's Tech and Data Showcase throughout CES indicated: It's about to be primetime for programmatically offering advertisements versus streaming live sports. There's a. As more live sports like the NFL and NBA appear to stream-- along with live occasions like the Academy Awa...
Media Buying Briefing: Handicapping the 2025 nationwide advertisement market, from a financial investment POV
Technology

Media Buying Briefing: Handicapping the 2025 nationwide advertisement market, from a financial investment POV

This Media Buying Briefing covers the current in company news and media purchasing for Digiday+ members and is dispersed over e-mail every Monday at 10 a.m. ET. More from the series →They state the only constant is modification, which could not be more real of the 2025 nationwide marketing market, as the U.S. experiences a brand-new administration that appears both familiar and unpredictable, and as significant platforms' and publishers' futures embrace brand-new positions or hang in the balance.Meantime, a mini-version of musical chairs has actually besieged the nationwide financial investment groups at a handful of holding business-- the most recent modification at GroupM, where Matt Sweeney is leaving his post as U.S. primary financial investment officer. GroupM didn't react to ask for ...
Media Briefing: What media officers are focusing on in 2025
Technology

Media Briefing: What media officers are focusing on in 2025

This Media Briefing covers the most recent in media patterns for Digiday+ members and is dispersed over e-mail every Thursday at 10 a.m. ET. More from the series →Today's Media Briefing focuses on business locations that publishing officers state they will prioritize this year-- and what they are leaving in 2024.This year, media business will concentrate on growing engagement, memberships, reach and direct advertisement income, according to 16 publishing officers. In 2015 was specified by enhancing advertisement income, AI licensing offers (and claims), recommendation traffic difficulties, the cookie-pocalypse that wasn't and newsroom shakeups. This year, publishers will reinvest in development chances-- and attempt to leave a reliance on platforms for traffic and profits. Here's wh...
Omnicom Media Group and Roku partner on audience search information, covering the holdco’s CES relocations
Technology

Omnicom Media Group and Roku partner on audience search information, covering the holdco’s CES relocations

By Michael Bürgi - January 9, 2025 - Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Finishing up its search-related string of partner offers revealed at CES today, Digiday has actually discovered that Omnicom Media Group has actually protected access to Roku's audience searches on the streaming platform in order to assist guide customers much better tweak their financial investments and messaging throughout the CTV area. Similar to all its other collaborations today-- with Google, with Amazon Ads and with TikTok-- Omni, the moms and dad business's main operating platform, will play a significant function in the first-to-market offer. Brand-specific audiences developed with...
CES Briefing: Advertisement market glances at the ‘agentic’ age & faces low-grade advertisement experiences
Technology

CES Briefing: Advertisement market glances at the ‘agentic’ age & faces low-grade advertisement experiences

By Tim Peterson - January 8, 2025 - Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → This edition of the everyday CES Briefing takes a look at how the agentic period of AI towers above CES and after that summarizes a session that highlights the underlying concern of whatever ending up being an advertisement network. The expert system age is entering the so-called "agentic" age, in which big language designs power tools that can do something about it on individuals's behalf, like reserving a complete journey travel plan. Of course this temporal shift would reveal up at the Consumer Electronics Show taking location in Las Vegas this week. Just like the agentic period in gen...
Yahoo puts curation at the center of its CES pitch
Technology

Yahoo puts curation at the center of its CES pitch

By Ronan Shields - January 8, 2025 - Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Yahoo has actually gotten in advertisement tech's curation fray, concentrating on supply-side intelligence tie-ups in the middle of a host of collaboration statements as part of its Consumer Electronic Show activity. It's a placing it hopes will distinguish it from competing demand-side platforms, such as The Trade Desk, declaring its method can assist streamline the growing intricacy of the programmatic environment. In specific, Yahoo declares it will assist advanced marketers handle openness difficulties and supply course optimization with CTV-- an user-friendly secret subject of...
Marketing Briefing: What will the a few of the significant marketing patterns of 2025 be?
Technology

Marketing Briefing: What will the a few of the significant marketing patterns of 2025 be?

This Marketing Briefing covers the most recent in marketing for Digiday+ members and is dispersed over e-mail every Tuesday at 10 a.m. ET. More from the series →Anticipating what will and will not be popular throughout the year is a fool's errand. Whatever you believe will be the huge thing might not be. Something you never ever might've anticipated will most likely be the greatest story of the year. And yet we do it anyhow.It's a table setter for how we're considering the year, what's to come and what we anticipate to take place. When we undoubtedly reflect on the previous year's effort, there is typically some fact and something missed out on that assists provide us a sense of what's altered. Handling culture shifts was currently a significant style for online marketers in 2024. That w...
Omnicom Media Group strikes CES with a blitz of search-related collaborations, beginning with Google
Technology

Omnicom Media Group strikes CES with a blitz of search-related collaborations, beginning with Google

By Michael Bürgi - January 6, 2025 - Ivy Liu Maintain to date with Digiday's yearly protection of the Consumer Electronics Show (CES) in Las Vegas. More from the series → As it has actually done at the majority of significant media tentpole occasions the last couple of years, Omnicom and its media arm, Omnicom Media Group, will benefit from the attention around the Consumer Electronics Show today in Las Vegas to reveal a series of collaborations with significant platforms. This year's focus for OMG entering into CES focuses on search-- provided the research study the business carried out in late 2024 that exposes simply just how much search is alter...
Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing function of tech in financial investment
Technology

Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing function of tech in financial investment

By Michael Bürgi - January 6, 2025 - This Media Buying Briefing covers the current in firm news and media purchasing for Digiday+ members and is dispersed over e-mail every Monday at 10 a.m. ET. More from the series → Both a benefit of chance however likewise the bane of the majority of media folk that need to right away snap out of vacation mode and head to Las Vegas, CES is once again upon us. With each passing year, CES ends up being a more vital staging location for firms and ad-tech companies to not just discover what's simply around the corner however likewise to display what they've put together. Tech, in its different guises, is quickly ending up being a differentiator amongst both holding business and independent media companies alike. And t...
2025: The year of Twinkies, cockroaches, and turmoil– Digiday Podcast expects a turbulent year
Technology

2025: The year of Twinkies, cockroaches, and turmoil– Digiday Podcast expects a turbulent year

By Kimeko McCoy - December 31, 2024 - Subscribe: Apple Podcasts - Spotify 2025 is anticipated to be a hell of a year, if you ask the Digiday personnel. After the whirlwind that was 2024, the brand-new year appears to guarantee a mixed drink of mayhem and subjects the market can't leave. Or as Digiday handling editor Sara Jerde puts it, "2025 will be the year of the Twinkies, the cockroaches, TikTok prospective restriction, and third-party cookies." In 2015, numerous rocks were included the water, causal sequences that'll clean in 2025 with whatever from mergers and acquisitions, a la Omnicom's suggested acquisition of IPG or BuzzFeed's sale of First We Feast, to the expansion of the social networks landscape and the TikTok restriction. I...