Paramount, Nielsen Strike New Measurement Deal, Ending Months-Long Feud
Nielsen and Paramount Global are counting on each other once again.
The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s CBS, Comedy Central and Nickelodeon, among other properties. The pact ends a months-long feud during which Paramount utilized other audience tabulations in a bid to point out Nielsen’s perceived shortcomings. During that period of time, Paramount was unable to use Nielsen’s audience data and could not make public pronouncements about how shows such as “60 Minutes,” “The NFL on CBS” or “The Daily Show” performed against rivals based on Nielsen’s services.
The two sides have settled their dispute with just weeks to go before the start of the industry’s annual “upfront” sal...