Marketing on Threads: What you need to know
We’ve updated our article on Threads to include data from Buffer that found engagement on Threads outpaces engagement on Twitter/X.
Threads has become the fastest-growing social media platform in history since it launched on July 5, 2023.
Within the first hour alone, it received a whopping 5 million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter.
The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover of the platform, resulting in a 59% drop in ad spend in the U.S. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.
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