Max Verstappen’s individual marketing group has inflamed to no less than 35 individuals – and they are even starting to look beyond his Formula 1 profession.
Verstappen.com is headed by its CEO Nico de Jong out of a remarkable center in Limburg, and he informed the Dutch publication Formule 1 that he means to establish the brand name long beyond Max’s 2028 agreement with Red Bull.
“What makes this business distinct is that it focuses on someone, who will eventually stop racing,” he stated.
One element of the operation now is Verstappen.com Racing, supporting chauffeurs in lower classifications – with a choice of those cars and trucks even being checked independently by Max and his daddy Jos at the Portimao circuit today (image).
“It is not our aspiration to close the doors here when Max stops racing,” de Jong firmly insisted, referring in part to the triple world champ’s strategies to ultimately run his own GT3 group.
“If Max states I wish to continue in style, then that is likewise an alternative,” de Jong included. “Or he continues with sim racing or karting centres. Or an F1 outlet store, that is likewise possible.
“Because we understand how to play the video game in regards to buying, sales and marketing. We can do that for one motorist, however we might likewise do that for several chauffeurs.
“In short, the entire video game is open, however it is clear that we are currently considering it.”
De Jong confesses, nevertheless, that a Max Verstappen style brand name is not likely.
“That sounds more rational to me with guys like Lewis Hamilton, Yuki Tsunoda or Pierre Gasly than with Max,” he stated. “Because Max is simply into racing, that’s what he lives for.”
For the time being, however, Verstappen’s focus is on controling in Formula 1. “And Max is far from ended up winning,” de Jong concluded.