By Digiday Awards – April 2, 2024 – 5 minutes checked out –
This year’s Digiday Video and television Awards finalists concentrated on determining outcomes and showing ROI, crafting effective collaborations and partnerships, curating content experiences and using emerging innovations. The shortlist entries display imagination, engagement and results, utilizing audience understanding to produce impactful projects.
Adobe became a leading finalist for Best Connected television Platform, showcasing ingenious methods through Adobe Acrobat’s Performance CTV project. The project attained amazing outcomes by leveraging Adobe Advertising DSP’s distinct abilities, consisting of Adobe Analytics for CTV tracking and self-serve AI-powered custom-made objectives. The business even surpassed its internal objectives– reaching numerous countless families weekly while keeping effective expenses– and attained a 4X enhancement in return on media invest and a 3X boost in ROAS. The technique concentrated on incremental special reach and full-funnel CTV measurement, which exhibited Adobe’s dedication to driving impactful digital experiences and empowering online marketers with actionable insights.
The next standout candidate is Barkley for Best Use of YouTube with its ingenious technique to promoting Motel 6. Barkley leveraged Motel 6’s renowned voice, Tom Bodett, to craft appealing 6-second areas that humorously highlight Motel 6’s crucial offerings. In spite of the time restraint, Barkley skillfully made use of humor to catch the audience’s attention and boost brand name awareness. With an outstanding typical VCR rate of 94%, the technique showed extremely reliable in making sure Motel 6 stayed leading of mind throughout the peak travel season, showcasing the power of succinct storytelling on YouTube.
The cooperation in between CNBC News Brand Studio and Salesforce made them a leading area for Best Brand Film Series. Their ingenious material program to deal with the developing requirements of services post-pandemic gathered exceptional engagement and brand name uplift. With a concentrate on motivating success stories and supplying actionable insights, the series exceeded standards, driving considerable boosts in Salesforce brand name awareness, favorability and suggestion intent. Audiences revealed passion for future cooperations, showcasing the efficiency of the omnichannel franchise in reaching and resonating with executive-level decision-makers. The revolutionary nature of the series amassed market acknowledgment and stimulated interest from possible future partners, magnifying Salesforce’s brand name impact.
Samsung television Plus sticks out as a finalist for Best Streaming Service, using customers a large selection of totally free, exceptional material with individualized experiences and lower advertisement loads. With almost 2,600 international channels and over 330 channels in the U.S., consisting of on-demand programs and motion pictures, Samsung television Plus provides a cable-like experience at no charge. Committed areas for kids and music lovers improve the platform even more, offering academic and amusing shows. As a leader in the television market, Samsung television Plus incorporates modern functions into Samsung items, setting it apart and providing exceptional access to varied material categories.
Bloomberg Media Studios and Bulgari’s cooperation protected them a leading area for Best Shoppable Content Strategy by mixing high-end storytelling with data-driven insights to resonate with high-end customers. The project effortlessly incorporated Bulgari’s premium items with fascinating stories by means of a documentary-style video and an aesthetically sensational digital present guide.