Wednesday, February 28

Amazon Prime Video Launches Ads in U.S. on January 29

published on 2023-12-30 22:15 EST by Adriana Hazra

Service starts running advertisements in U.K, Germany, Canada on February 5

© Amazon

Due date reported on Tuesday that Amazon’s Prime Video streaming service will begin running ads for customers in the United States omitting Guam, the U.S. Virgin Islands, and the Mariana Islands on January 29. It will start running advertisements in the United Kingdom, Germany, and Canada on February 5.

It will release advertisements in France, Italy, Spain, Mexico, and Australia later on in 2024.

There will not be advertisements on material acquired or leased.

The business is using an ad-free membership tier for an extra US$ 2.99 monthly on top of the base membership cost.

Agents of the business specified that the streaming service intends “to have meaningfully less advertisements than direct television and other streaming television companies.” The business even more mentioned that the advertisement profits will allow it to continue buying material.

Amazon raised the yearly membership rate of its Amazon Prime service from US$ 119 to US$ 139 and its regular monthly membership cost from US$ 12.99 to US$ 14.99 in February 2022. The business had actually mentioned at the time that it prepared to triple the quantity of initial programs and films that debut on the Amazon Prime Video streaming service.

Source: Deadline (Tom Tapp)

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