April 24, 2024 @ 10:00 AM
Following the success of “Taylor Swift: The Eras Tour” and “Beyonce: Renaissance,” AMC Theaters is broadening its freshly developed movie circulation group in its efforts to sign handle music artists to bring performance movies straight to movie theaters.
As part of that growth, the chain has actually worked with Stephanie Terifay in the freshly produced position of vice president of Distribution. She will be accountable for engaging the music market to establish future tasks and customizing circulation techniques and marketing strategies to connect to fans.
Terifay signs up with AMC from Fandango, where she led the incorporated marketing group and worked carefully with Hollywood studios, independent suppliers, exhibitors and brand name partners on a range of movies. Prior to Fandango, she worked as part of the marketing management of the Sundance Institute, Film Independent, Make-A-Wish Foundation, the Los Angeles Clippers and The Cosmopolitan of Las Vegas.
AMC has actually likewise promoted 13-year business veteran Kevin Arnold to vice president of Programming Promotions & & Partnerships, where he will supervise marketing methods that drive spectator engagement. Both Arnold and Terifay will report to Nikkole Denson-Randolph, SVP of Content Strategy and Inclusive Programming, who supervises the brand-new circulation wing.
“The exceptional success of AMC Theatres Distribution last Fall opened an interesting brand-new company for AMC, and we are enjoyed have Stephanie Terifay’s competence and interest build on the fantastic management of Nikkole Denson-Randolph,” stated Elizabeth Frank, primary content officer. “Through the addition of Stephanie and the much-deserved elevation of Kevin Arnold, AMC Theatres Distribution is well placed to continue to provide amazing and engaging material to spectators at AMC and throughout the market locally and worldwide.”
AMC stunned the market when it suddenly revealed last September that it would partner with indie supplier Variance Entertainment to launch Swift’s performance movie “The Eras Tour” in theaters without the assistance of a significant Hollywood studio. With studios pulling movies out of the fall release slate, Swift and AMC tossed exhibitors a life preserver as “Eras Tour” earned $250 million around the world, a ticket office record for performance movies.
That was followed in December by Beyonce’s performance movie “Renaissance,” which made a relatively modest $43.9 million around the world that was still sufficient to rank it amongst the Top 10 greatest earning performance movies ever.