NEW YORK CITY– Loews Hotels & & Co debuted its Free Spirited by Loews Hotels program. Spontaneous by Loews Hotels will supply hotel bar shows for those who pick to imbibe less or not at all. The brand name develops environments created to accommodate visitors of any ages, capabilities, and way of lives. With this program, Loews Hotels will display its on-site mixology by crafting libations concentrating on in your area sourced active ingredients and various taste mixes.
“At Loews Hotels, we acknowledge that our visitors have differing choices when it concerns drink options, and we are devoted to offering an inclusive and raised experience for all,” stated Mark Weiss, senior vice president food and drink at Loews Hotels & & Co. “Free Spirited by Loews Hotels highlights our dedication to development and guest-centricity, and we are eagerly anticipating showcasing our residential or commercial properties’ mixology groups and their know-how.”
Beyond the bar, Free Spirited by Loews Hotels will incorporate into catering and occasion preparation, using a choice of non-alcoholic drinks like their alcoholic equivalents. This program will be instilled into brand-wide programs throughout the year, such as the brand name’s yearly Summerfest, additional satisfying the holistic method to choice lodging.
Drink choices will vary at each residential or commercial property, showing the accessibility of regional providers, popular tastes in the area, and the imagination of the mixologists. Visitors can anticipate alternatives throughout the brand name portfolio.
As an included touchpoint, Loews Hotels has actually incorporated these specialized libations into its basic mixed drink menus, with each beverage marked by an icon representing its low or no ABV material. This method makes sure that people looking for options to standard liquors have access to a series of alternatives while supplying total openness and clearness. By including these indications straight onto the menus, Loews Hotels makes sure all drinks are crafted with the exact same attention and care.