Miller Life is using minimal amounts of a Dive Bar Hot Sauce, made by Hot N Saucy, the … [+] chef-made hot sauce Oprah enjoys.
Molson Coors
The exact same brand name that presented its fans to dive bar-flavored ice cream bars and chocolate truffles is now providing dive bar influenced hot sauce.
Miller High Life has actually coordinated with Chef Sam Davis-Allonce of the cult-favorite hot sauce brand name, Hot N Saucy, a cult preferred hot sauce brand name, to come up with a hot sauce that tastes like a dive bar, which is appropriately called Dive Bar Hot Sauce.
“Miller High Life is no complete stranger to taking a seasonal staple and offering it the dive bar High Life treatment,” states Frank Cirone, senior marketing director of the economy portfolio at Molson Coors. “We’ve ‘dive bar-ified’ whatever from ice cream to chocolate to gingerbread and now hot sauce.”
Beginning at midday EST on April 29, fans can head here to buy a bottle of this hot sauce for $12, which is the exact same rate to snag a 12-pack of Miller High Life. There are just minimal amounts of this hot sauce, and for those who lost out on getting a bottle of their own, they can go into to win a bottle of Dive Bar Hot Sauce here.
“We’ve discovered with each restricted edition item we’ve produced, individuals enjoy it and rush to get their hands on it,” Cirone states. “So for this cooperation, we were considering the components of dive bars we have not yet touched.”
Hot sauce entered your mind since it’s been a dive bar staple for the longest time, Cirone states. “In current years, hot sauce has actually ended up being a growing number of a part of the cultural discussion,” he states. “It seemed like the correct time, and Chef Sam showed to be the ideal partner, to bring this to life.”
The active ingredients are motivated by the sights, smells and tastes of individuals’s preferred dive bar. Peppers are included since they’re as” hot as the neon check in the window,” he states. Smokiness is included due to the fact that it’s “that signature dive bar fragrance that sticks around as much on your tongue as on your clothing.” Lemon pepper juice “includes a sharp kick similar to your home wings,” he states. Carrot juice is included to the mix to offer the sauce “that somewhat sweet, finger-licking feel that just comes with the finest dive bar foods.”
This sauce is likewise the very first and just hot sauce to have Miller High Life put straight into the dish. “Miller High Life’s Dive Bar Hot Sauce is the best back pocket device for your dive bar treats or at-home apps,” Cirone states. “Dive Bar Hot Sauce was developed by Chef Sam s a toast to cooking area personnel, bar backs and High Life enthusiasts aiming to include some passion to delighted hour.”
Cirone states just 2,500 bottles of this sauce were developed,