Saturday, June 15

Spotify is letting authors market like artists

Today, Spotify revealed a brand-new function to let audiobook authors and publishers tease their brand-new releases. Countdown Pages, which debuted for music artists in 2015 and has actually been utilized by the similarity Ed Sheeran and Taylor Swift, let fans pre-save an approaching title and have it pop into their library when it’s launched. The page is decorated with a big countdown clock– with a timer decreasing to the 2nd– to get listeners thrilled. The function’s not innovative, however it remains in line with how Spotify separates itself as an audiobook service provider.

Getting ahead of a brand-new audiobook is quite basic. On conventional platforms like Audible, you can preorder the title, and it will appear in your library on release day. The majority of individuals taking in audiobooks on Spotify are doing so through premium streaming rather than as a purchase, breaking the standard release design. Integrated with the discount page and countdown clock, the function enables authors to participate in fandom in such a way that is more normal of music than publishing. It’ll introduce in mid-April.

I picture this will not be the last music-style function we see contributed to Spotify’s audiobook vertical. After a rough start, the image of what the business’s method to audiobooks appears like is getting clearer. That does not imply whatever will work– I am especially doubtful of the audiobook-only tier that costs just one dollar less than a routine premium membership. So far, the information does show that Spotify is broadening the market.

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