Monday, May 20

The Boring Phone is a classic branding workout by HMD and Heineken

HMD actually desires us to have more enjoyable. Previously this year, it revealed a cooperation with Mattel on an approaching Barbie turn phone. Now, it’s partnering with Heineken and imaginative company Bodega on another effort created to use fond memories: the Boring Phone. There are more information on Heineken’s website– which you’ll require to be a minimum of 21 to see– however essentially it’s a clear flip phone without any apps, simply excellent retro vibes to assist you get in touch with your good friends over a cold one.

The Boring Phone is obviously genuine– I understand, I was doubtful, too– however it will just be offered through free gifts and isn’t going on sale. It’s a minimal edition run and Heineken’s site suggests 5,000 will be made. There’s a 2.8-inch QVGA display screen on the within, a 1.77-inch screen on the outdoors, a 0.3-megapixel electronic camera, and a 3.5 mm earphone jack. It supports calling and texting by means of 2G, 3G, and 4G, however all the best discovering a working 3G network throughout the United States.

Specifications are next to the point, though; the Boring Phone is a marketing stunt and, truthfully, a quite enjoyable one. If you require navigation, Heineken’s advertising site recommends that you just text your buddies for instructions. You can likewise play Snake in a nod to HMD’s Nokia license. And as soon as again, clear tech remains in the news. Call it a return.

The Boring Phone will be offered through social networks free gifts in the UK, with other markets to follow later on in the year. And if you do not occur to win one, you’ll have the ability to download an app that “turns mobile phones tiring” beginning in June. Register on Heineken’s site to remain on top of all things Boring Phone.

ยป …
Learn more