Advertisement tech’s multi million-dollar predicament: Balancing spending plans in the middle of Google’s Sandbox Uncertainty
Do they spend lavishly millions on establishing tech for Google's cookie options, betting on regulative approval? Or do they stay with their weapons, running the risk of being left in the dust by a prospective industry-wide shift?
Whatever they do there's no clear reward.
"The efficiency of those options is uncertain and it requires more than a thousand days of advancement deal with our side simply to take part in this little test," stated a primary innovation officer, who exchanged sincerity for privacy.
This "little test" describes Google's Chrome web browser, impacting just one percent of traffic considering that the start of the year. It's a possibility for CTOs like this one to confirm their long-held hopes and suspicions, albeit at substantial expense and effort. They have...