Monday, May 20

Marriott International Accelerates Growth Across Europe With Nearly 100 Hotel Conversions and Adaptive Reuse Projects Expected B.

  • Making of H15 Palace, a Luxury Collection Hotel Krakow

From the International Hospitality Investment Forum in Berlin, Marriott International, Inc. today revealed strategies to include almost 100 residential or commercial properties and over 12,000 spaces to its portfolio in Europe portfolio through hotel conversions and adaptive reuse tasks, the conversion of existing structures into a hotel, by the end of 2026. The expected hotels represent more than 40 percent of the business’s European advancement pipeline anticipated to open throughout that duration.

The robust development strategies are anticipated to enhance the business’s footprint throughout Europe, where it presently has a portfolio of over 800 homes with almost 150,000 spaces throughout 25 brand names in 47 nations and areas.

“We continue to see significant development throughout Europe through conversion and adaptive reuse chances, strengthening the self-confidence our owners and franchisees have in Marriott International as they want to rearrange possessions and increase returns,” states Satya Anand, President, Europe, Middle East & & Africa, Marriott International. “Conversions with Marriott deal owners and franchisees the chance to utilize our reputable brand names, competitive association expenses, the business’s effective income generation engines and Marriott Bonvoy– our acclaimed travel program with more than 200 million members.”

Marriott is seeing momentum for hotel conversions and adaptive reuse tasks in nations such as Italy, United Kingdom, Spain and Türkiye, and throughout all brand name sectors.

Marriott’s brand-new midscale brand name, Four Points Express by Sheraton, has actually stimulated conversion chances in the area because its launch in 2023. The business revealed the launch of the brand name in reaction to growing customer need for reputable yet budget friendly lodging in Europe, the Middle East and Africa. Following the current opening of Four Points Express by Sheraton Bursa (Türkiye), the brand name is slated to include 5 homes throughout the United Kingdom and Türkiye by the end of 2025.

In the choose sector, Moxy Hotels, Air Conditioning Hotels by Marriott, Four Points by Sheraton and Residence Inn by Marriott represent more than 25 percent of the business’s expected additions through conversions and adaptive reuse tasks in Europe by the end of 2026. Throughout the premium sector, Tribute Portfolio and Autograph Collection comprise over 20 percent of the anticipated additions in Europe through the very same duration.

The business is likewise seeing a boost in conversion and adaptive reuse chances in the high-end section in Europe, with The Luxury Collection, W Hotels, The Ritz-Carlton and St. Regis Hotels & & Resorts representing more than 10 percent of the expected additions in the area by the end of 2026.

“We are seeing considerable interest from independent hoteliers, designers and financiers wanting to utilize the effectiveness and benefits of remodeling and rebranding existing hotels and residential or commercial properties,” Jerome Briet, Chief Development Officer, Europe, Middle East & & Africa, Marriott International, states “Adding an existing residential or commercial property to our portfolio supplies access to Marriott Bonvoy, our reputable commitment program, our sales and marketing platforms and our worldwide client base.

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